Managed service provider (MSP) peer group buying guide

Best MSP Peer Groups for Owners and Leaders (2026)

Fourteen rooms across three genuinely different products, every claim checked against the group's live site on 3, 8 and 15 September 2026.

14  groups 3  room types Verified 3, 8 and 15 Sep 2026

You are the most experienced person in your own building. Every hard call, pricing, a bad hire, whether to take the acquisition meeting, ends with you, and the people you would normally ask either work for you or compete with you.

That is the problem a peer group solves. It is not training, and it is not a mastermind where a coach talks for two hours. It is a small room of owners running businesses roughly your size who will look at your numbers and tell you where you are lying to yourself.

The word covers three genuinely different products, though, and most comparison pages treat them as one. Some rooms exist to benchmark your numbers against businesses like yours. Some exist to hold you to a plan across quarterly meetings. Some are always-on communities where you ask a question at 11pm and have three answers by morning. They cost different money, they demand different time, and buying the wrong one is why so many owners say peer groups did not work for them.

This page is for owners and senior leaders of managed service providers (MSPs), from roughly $500,000 in revenue to eight figures. It is not for technicians looking for a technical forum, and it is not a list of conferences.

One thing worth knowing before you pay anyone: the attendance policy tells you more about a room than the curriculum does. I co-run a private cohort of MSP owners that meets weekly, capped at eight seats, with a red-card policy for people who stop showing up. That policy is not administration, it is the product. A group where three of eight seats are quietly empty each month is a group where nobody prepared, and you will get exactly what everyone else brought.

Where our money comes from

We do not take commissions from any group on this page, accept payment for placement, or sell access to any listed group. The private owner cohort I co-run is invitation-only and closed to applications, so it is not listed.

Comparison

At a glance

Fourteen peer groups for MSP owners and leaders, verified 3, 8 and 15 September 2026
GroupConvened byTypeVendor-runFormatPublished price
GAIN Peer Groups (Encore Strategic)Shawn Walsh, Founder and Chief Executive OfficerBenchmarkingNoCapped at 12, revenue and maturity tieredNot published
MSP Peer Groups (MSP Advisor)Dave Wilkeson, FounderBenchmarkingNoHand-built rooms of non-competing owners at similar scale, each with a goal theme; cadence not publishedNot published
The Next Level (MSP Fuel)Doug Lowenthal and Howard Borochaner, co-foundersBenchmarkingNoWeekly virtual plus quarterly two-day in personNot published
Inspire (MSPAlliance)Charles Weaver, Chief Executive Officer and co-founderAccountabilityNo12 monthly virtual plus 4 quarterly in personNot published
Tribal Accountability Groups (The Tech Tribe)Nigel Moore, FounderCommunityNoPods capped at 6, bi-weekly, inside the membership$49 to $79 per month
Provarro role-based groupsBrock Kuhse, Chief Executive; no facilitator namedBenchmarkingNo10 remote sessions plus 2 in-person two-day meetings a yearNot published
Producers Club (Technology Marketing Toolkit)Robin Robins, FounderAccountabilityYes, Kaseya since July 2025Quarterly 2.5-day in person, mostly Nashville$1,997 per month
ASCII peer collaborationJerry Koutavas, Chief Executive OfficerCommunityNoPrivate forums plus small-group and in-person meetingsIncluded in membership, $99 per month
TruPeer (TruMethods, a Kaseya company)Gary Pica, Founder and PresidentAccountabilityYes3 quarterly in person plus 1 virtual, bi-monthly callsNot published
IT Nation Evolve (ConnectWise)No individual named on their siteAccountabilityYesMonthly virtual, or quarterly two-day plus monthly callsNot published
GROW Peer Groups (Marketopia)Terry Hedden, co-founderAccountabilityYesTwice-monthly virtual plus four in-person meetings a year in Florida$1,999 per month for the top tier only
MSPGeekMartyn T. Keigher, Founder and PresidentCommunityNoAlways-on forums and chat, plus an annual conferenceFree, with $4.99 and $19.99 monthly tiers
GTIA member groupsMJ Shoer, Chief Community OfficerCommunityNoMember groups, regional communities, advisory councilsUS $450 a year membership dues
N-able Peer Groups (Business Transformation)Chris Massey, Head of Business TransformationBenchmarkingYesGroups of 7 to 12; 90-minute monthly online, onsite groups add two days a quarterComplimentary for N-able partners

Monthly recurring revenue (MRR). Earnings before interest, taxes, depreciation and amortisation (EBITDA). Non-disclosure agreement (NDA). Published facts above were read off the group's own site; type and vendor-run are our classification. "Not published" means we could not find a price on the pages we checked, not that the group has none.

The shortlist

The groups

Fourteen rooms across three room types. Every fact below was read off the group's own live site on 3 September 2026, the N-able entry on 8 September and the MSP Advisor entry on 15 September.

01

GAIN Peer Groups, Encore Strategic

Groups capped at 12, tiered by revenue and maturity, every member under NDA

Benchmarking Independent No published price
Disclosure: Shawn Walsh is a guest on our Play It Smart podcast (season 2, episode 12, published 11 September 2026) and the player sits inside his entry. He gets the same template, the same word count and the same honest limitation as everyone else.
Convened by
Shawn Walsh, Founder and Chief Executive Officer
Type
Benchmarking
Vendor-run
No
Format
Groups capped at 12, tiered by revenue and operational maturity
Price
Not published
Encore Strategic GAIN Peer Groups page headed GAIN Peer Groups, with the line about leaning on the experience of peer group members to make better decisions faster
encorestrategic.io, captured 3 September 2026

Walsh ran an MSP to locations in four states and exited it to a national information technology services company, which is the background that matters most in this category. He is facilitating a conversation he has already had with himself.

Three things on their page are the reason GAIN belongs on the shortlist. Groups are capped at 12, which is small enough that you get real airtime. Every member and every facilitator signs an NDA, and groups are composed exclusively of non-competing companies, so the confidentiality is contractual rather than cultural. And groups are tiered by revenue and operational maturity, which is a more useful split than revenue alone, because a disciplined $2M business and a chaotic $6M business have very little to teach each other.

Their own framing is unusually direct about what the room is for: leaning on other members' experience to make better decisions faster, rather than absorbing a curriculum.

Best fityou want a small, contractually confidential room run by someone who has done the exit.

Think twice ifyou need to know the cost before you invest time. No price and no total membership figure is published, so the shortlist takes a call.

02

MSP Peer Groups, MSP Advisor

Hand-built rooms of non-competing owners, facilitated by former MSP owners and operators

Benchmarking Independent No published price
Convened by
Dave Wilkeson, Founder
Type
Benchmarking
Vendor-run
No
Format
Hand-built groups of non-competing owners at similar scale, each carrying a goal-oriented theme, facilitated by former MSP owners and operators; no cadence published
Price
Not published
Size
Group size not published. Most of their clients run MSPs between $1.5M and $10M in revenue, per their homepage
MSP Advisor homepage headed Make Your MSP More Profitable and Easier to Run, over a photograph of owners seated around a long boardroom table, with a cookie consent banner across the foot of the page
mspadvisor.com, captured 15 September 2026

Wilkeson co-created the N-able industry benchmark behind entry 14 with Robert Wilburn, and the two of them went on to write Profit and Growth for MSPs. Before the advisory work he grew a 12-person value-added reseller (VAR) into an 85-person managed services company and exited it. The person convening the room also helped build the dataset a room like this measures itself against.

Their peer-group page describes rooms built one at a time rather than filled: a small curated roster of non-competing owners at similar scale, each group carrying a goal-oriented theme, facilitated by former MSP owners and operators and underpinned by financial and operational benchmarking. MSP Advisor's team page names operators behind the advisory firm too: Brian Cerny was president and chief operating officer of a 50-employee MSP, and Vincent De Beer has led MSPs of more than 100 staff.

Nothing about the commercials is published, not a price, not a cadence, not a group size, and the only route in is a free consultation with Wilkeson. The room also sits inside an advisory firm that sells coaching, on-site training and ConnectWise consulting, and Wilkeson co-founded Instrumental, the outsourced accounting firm at entry 2 on our accounting page. Not a platform stack, and still a commercial relationship worth having in view.

Best fityou want a small independent room grounded in real benchmarking, run by people whose operating record is published rather than implied.

Think twice ifyou need the numbers before a conversation. No price, cadence or group size is published, so the first step is a call.

03

The Next Level, MSP Fuel

Groups banded by monthly recurring revenue, run by two exited MSP operators

Benchmarking Independent No published price
Convened by
Doug Lowenthal, co-founder and chief executive officer, with Howard Borochaner, co-founder and chief operating officer
Type
Benchmarking
Vendor-run
No
Format
Weekly virtual calls plus quarterly two-day in-person sessions
Price
Not published
MSP Fuel peer groups page headed Growth-Focused MSPs Only, describing collaboration with non-competing MSP owners in your revenue tier
mspfuel.com, captured 3 September 2026

The most specific operator credentials of anyone here, published on their own about page. Lowenthal built an MSP to $300,000 in monthly recurring revenue across 3,000 endpoints at 30% net margins before exiting. Borochaner co-founded and scaled a business to $500,000 monthly recurring revenue and more than 7,000 endpoints at 30% plus margins, sold it, then did it again with a second MSP in three years.

Groups are banded by monthly recurring revenue rather than annual revenue: $30,000 to $100,000, $100,000 to $300,000, and $300,000 plus. That is the right axis for this industry, because monthly recurring revenue is the number that determines what your problems actually are, and it stops a project-heavy business being grouped with a pure managed shop of the same headline size.

Entry is by application plus a discovery call, and groups are curated to be non-competing.

Best fityou think in monthly recurring revenue and want facilitators with numbers of their own.

Think twice ifyou are pre-$30,000 monthly recurring revenue. The lowest band starts there, so a very small shop is outside the published structure.

04

Inspire, MSPAlliance

Built for the top of the market, with quarterly meetings held at member offices

Accountability Independent No published price
Convened by
Charles Weaver, Chief Executive Officer and co-founder
Type
Accountability
Vendor-run
No
Format
12 monthly virtual meetings on the last Thursday, plus 4 quarterly in-person meetings
Price
Not published
MSPAlliance Inspire page headed The Peer Group Built by MSPs Who Outgrew Every Other Peer Group, with a Request an Invite button
mspalliance.com, captured 3 September 2026

Weaver founded MSPAlliance in 2000, and its own page describes 25 years of advancing the managed services profession, which makes this one of the longest-standing institutions on this list. Only ASCII, at entry 8, goes back further.

Inspire is aimed deliberately at the top of the market and its pitch is a critique of the rest of the category. Their page argues that too many peer groups are vendor-owned and built for sub-$2M businesses, and that if you have been the smartest person in the room for too long you need a different room. The membership form asks for annual revenue starting at $2M to $5M, conversations are framed around growing from $4M to $80M plus, and they state that members average 15 or more years in the industry.

The most interesting mechanic is new: quarterly meetings are now held at member offices, so you see how another operator actually runs rather than hearing about it. Locations named include Miami, Las Vegas, Scottsdale, New Orleans and Boston.

Best fityou are past $4M, vendor-agnostic by choice, and want valuation and acquisition conversations with peers at your level.

Think twice ifyou are early. It is invite-only, the revenue selector starts at $2M, and the room is explicitly built for mature operators.

05

Tribal Accountability Groups, The Tech Tribe

A published monthly price you can read before you speak to anyone

Community Independent Price published
Disclosure: Alexej Pikovsky is a member of The Tech Tribe. The entry gets the same template and the same honest limitation as everyone else.
Convened by
Nigel Moore, Founder
Type
Community with accountability pods
Vendor-run
No
Format
Pods capped at 6, bi-weekly by default, matched in January, April, July and October
Price
$59 per month Essentials and $79 per month Growth on their main site, with a separate join page at $49 per month; invitation-only Rainmakers tier not published
Size
Their site says more than 5,000 people have joined since 2017
The Tech Tribe homepage headed Scale Your Business With Support From One of The World's Most Loved MSP Communities, with founder Nigel Moore in a video panel
thetechtribe.com, captured 3 September 2026

The lowest published price for a room with accountability pods, and one of six entries here that publish a price. Moore started in the industry in 1998 and ran an MSP in Australia before building the Tribe, which its site says more than 5,000 people have joined since 2017.

The accountability groups are a feature inside the wider membership rather than the product itself. You are matched with up to five other members, in one of four intake windows a year, into a private space to run your own accountability rhythm. Vendors are allowed in the broader community with a no-pitching policy.

Set your expectations accordingly. This is not a facilitated benchmarking room, and the platform checks in rather than running your sessions. What you are buying at $49 to $59 a month is a large library, a fast-moving community, and the raw material for a peer pod you will largely drive yourself.

Best fityour first peer group, or you want a template library and a room that answers questions within hours.

Think twice ifyou need facilitation. Groups are member-matched and mostly self-run, so quality depends on who you are matched with.

06

Provarro role-based peer groups

Separate rooms for chief operating officers, service, finance and sales leaders

Benchmarking Independent No published price
Convened by
Brock Kuhse, chief executive, per their Forge 2026 page; no peer-group facilitator is named. Formerly Taylor Business Group
Type
Benchmarking
Vendor-run
No
Format
10 remote 60-minute meetings a year plus 2 in-person two-day meetings, groups of 8 to 10, on the chief operating officer track
Price
Not published
Size
Groups of 8 to 10, per their own page
Provarro homepage headed The right room changes how you run your business, with Explore Provarro and Request an Introduction buttons
provarro.com, captured 3 September 2026

The only operation here built around roles rather than owners. Alongside an owners group they run separate rooms for chief operating officers, service delivery, project management, finance and sales leaders, which solves a problem most peer groups ignore: your service manager has nobody to compare notes with either, and sending the owner to every group does not fix that.

The chief operating officer track is aimed at businesses between $7M and $14M in revenue, and members are required to be non-competing. Their own description of the format is the most useful line on the site: members share real numbers and challenge each other directly.

One verification note in the interest of fairness. Their programme pages refer to the coaches who lead the groups without naming them, and the only individual named anywhere on the site is chief executive Brock Kuhse on the Forge 2026 event page, and the old Taylor Business Group coach biography pages now redirect to addresses that return errors. That is what we could check, not a judgement about the coaches. Ask who will facilitate your specific group and what they ran before.

Best fityou are past $7M and want your leadership team in rooms of their own, not just yourself.

Think twice ifthe facilitator's identity matters to you before you commit. Ask for the name and their operating background on the first call.

07

Producers Club, Technology Marketing Toolkit

The top tier of the Technology Marketing Toolkit world, invitation only

Accountability Vendor-run Price published
Convened by
Robin Robins, Founder
Type
Accountability
Vendor-run
Yes, in substance. Technology Marketing Toolkit has been part of Kaseya since July 2025 and sits inside its MSP Success Peer programme since June 2026
Format
Quarterly 2.5-day in-person meetings, mostly Nashville, with one warm-weather location a year and streamed recordings
Price
$1,997 per month, or $1,897 with their marketing automation platform, per their FAQ
Producers Club page headed The Top-Level Mastermind Peer Group For Technology Marketing Toolkit Members, beside a photograph of a full conference room applauding
tmtproducersclub.com, captured 3 September 2026

Robins is one of the most visible and longest-running names in this category. Her own site describes building Technology Marketing Toolkit from nothing to an eight-figure company over more than 20 years, and having helped more than 10,000 information technology business owners. Producers Club sits at the top of that structure and describes itself as the top-level mastermind peer group for Technology Marketing Toolkit members.

You cannot simply buy in. It is invitation-only, you must already be a senior member who has completed the fundamentals programme, and a client coach has to approve you as the right fit. Active participation is a stated requirement rather than a suggestion.

What you are buying is a room of operators executing the same marketing system as you, which is both the strength and the limit. Comparisons are unusually direct because the playbook is shared, and the shared playbook is also the ceiling.

Ownership changed in 2025. Kaseya's own release of 8 July 2025 says it joined forces with Technology Marketing Toolkit and moved Robins to a strategic advisory role, and on 9 June 2026 Kaseya folded Technology Marketing Toolkit and TruMethods Peer into a single programme, MSP Success Peer. Read entry 9 with that in mind: two of the best-known rooms in this category now have the same owner, and that owner sells a stack.

Best fityou already run the Technology Marketing Toolkit system and want the top tier of that world.

Think twice ifyou do not. There is no route in that does not start with the parent programme, and the room's frame of reference is that programme.

08

ASCII peer collaboration, The ASCII Group

1,300 plus member companies, vendor-neutral, roughly four decades of history

Community Independent Price published
Convened by
Jerry Koutavas, Chief Executive Officer
Type
Community
Vendor-run
No, explicitly vendor-neutral
Format
Private virtual forums plus small-group meetings, virtual and in person, alongside larger events
Price
Included in membership: $599 for the first six months, then $99 per month, per their membership page; the peer element is not priced separately
Size
1,300 plus member companies across North America
The ASCII Group peer collaboration page headed Stronger Together, Peer Collaboration for MSPs, with a Become a Member button
ascii.com, captured 3 September 2026

The longest-running community here, with 1,300 plus member companies across North America and roughly four decades of history. Koutavas became chief executive in June 2025 after close to 30 years in the channel, and ASCII's own materials credit the peer network with more than 500,000 member-to-member exchanges.

The model is breadth. Peer collaboration is one of a large number of programmes inside a single membership, delivered through private forums, branded small-group programmes, and in-person events including their regional Edge events. Vendor neutrality is a stated principle and there is no vendor pitching in the peer settings.

That breadth is also the trade. Because the peer component is bundled inside a membership that covers many other benefits, from procurement to education, you cannot price or size the peer-group element on its own, and it is a large community rather than one curated cohort.

Best fityou want a vendor-neutral community with long institutional memory and many ways in.

Think twice ifyou specifically want one small fixed room. This is a network with peer programmes inside it, not a single benchmarking cohort.

09

TruPeer, TruMethods, a Kaseya company

The heaviest accountability cadence here, now owned by Kaseya

Accountability Vendor-run No published price
Convened by
Gary Pica, Founder and President
Type
Accountability
Vendor-run
Yes, TruMethods is now part of Kaseya
Format
3 in-person quarterly strategic meetings plus 1 virtual meeting a year, bi-monthly accountability calls, bi-weekly group office hours
Price
Not published
TruMethods TruPeer page headed An MSP Peer Group Designed To Maximize Your MSP's Potential, with a Learn More enquiry form and Kaseya branding
trumethods.com, captured 3 September 2026

Pica founded TruMethods in 2008 after running his own MSP, and their about page states he set out to make life easier for the owners who came after him. If you have heard the vocabulary of this industry, much of it came through here.

The structure is the most intensive on this list: quarterly strategic meetings, calls every other month, and office hours every two weeks with their own experts alongside the peer room. There is a separate track, TruPeer Emerge, built for shops with one to five employees, which is unusual because most programmes at this level will not take a business that small.

The thing to weigh is ownership. TruMethods is inside Kaseya now, and their about page states that Pica serves on the Kaseya leadership team. The framework is genuinely independent of any product in its logic, and the company that owns it sells a stack. Ask directly how the room handles a member whose honest next move is to leave that stack.

Best fityou want the framework this industry was largely built on, with a heavy accountability cadence.

Think twice ifvendor independence is your first criterion. The methodology is now owned by a platform company.

10

IT Nation Evolve, ConnectWise

A large vendor-run programme, with a track for $750,000 to $1.5M

Accountability Vendor-run No published price
Convened by
No individual program lead is named on their page. Run by ConnectWise
Type
Accountability
Vendor-run
Yes
Format
Essentials is monthly two-hour virtual sessions over 12 months; the owners and chief executives track is quarterly two-day in-person sessions plus monthly virtual accountability calls
Price
Not published
Size
More than 1,000 group members, per their own page
ConnectWise IT Nation Evolve page headed Peer groups built for growth, Relationships built to last, over a photograph of members talking at an event
itnation.connectwise.com, captured 3 September 2026

One of the largest programmes in the category, with more than 1,000 group members, and the successor to the HTG peer groups that shaped this whole format. It is also the only one here with a track explicitly built for businesses between $750,000 and $1.5M, which is where most owners first need this and where most programmes will not take them.

Their published claims are a 24% improvement in EBITDA and 20% faster growth than the industry average. Those are their figures, measured by them, and nobody in this category publishes audited outcomes. The frameworks are named and long-established, including operational maturity level, curve jumping and legacy planning.

ConnectWise also runs the Service Leadership Index peer groups, which are the benchmarking-heavy sibling: quarterly meetings of about a day and a half, one or two executives per company, composed of non-competing geographies and similar business models, described on their page as a confidential and vendor-free environment.

Best fityou are between $750,000 and $1.5M and want structure, or you want structured financial benchmarking alongside the peer work.

Think twice ifyou want an owner-run room. This is a platform vendor's programme, and no individual facilitator is named publicly.

11

GROW Peer Groups, Marketopia

Published seat counts and a published price, inside a marketing agency

Accountability Vendor-run Price published
Convened by
Terry Hedden, co-founder
Type
Accountability
Vendor-run
Yes in substance, since Marketopia sells marketing and lead generation to MSPs
Format
Twice-monthly virtual sessions plus four in-person meetings a year at their Florida headquarters: three Springboards and GROWCON
Price
$1,999 per month for the MSP Elite 32.6 Club; other tiers not published
Size
12 in the Growth Mastermind, 10 in the Channel Leadership Forum, 15 in AI Practice Builders
Marketopia GROW Peer Groups page headed GROW Peer Groups, describing structured communities for MSPs and technology leaders focused on growth
marketopia.com, captured 3 September 2026

Hedden co-founded Marketopia in 2014 after operating in this industry himself, and the peer groups sit inside a marketing agency rather than a coaching practice.

Two things here are more transparent than the category norm. Seat counts are published per room, so you can see the scale before you join: 12 in the Growth Mastermind, 10 in the Channel Leadership Forum, 15 in AI Practice Builders. And the top tier carries a real number, $1,999 a month, aimed explicitly at operators moving from a three to five times EBITDA multiple toward five to ten times. In a category where almost nobody publishes a price, both are worth credit.

The honest caveat is what the parent company sells. A room convened by your marketing vendor is a useful room and it is not a neutral one, and the agenda will tend toward demand generation because that is the house expertise.

Best fityou want valuation-focused peer conversation and published seat counts, and marketing is your live constraint.

Think twice ifyou want independence from suppliers. This one sells to you as well as convening you.

12

MSPGeek

Free, nonprofit, and the fastest technical answer at 11pm

Community Independent Price published
Convened by
Martyn T. Keigher, Founder and President
Type
Community
Vendor-run
No
Format
Always-on forums and chat, plus the annual MSPGeekCon
Price
Free, with optional Advocate at $4.99 per month and Enthusiast at $19.99 per month
MSPGeek homepage showing a wide group photograph from MSPGeekCon, above navigation to the forums, portal and Discord
mspgeek.org, captured 3 September 2026

Not a peer group in the strict sense, and included because for a large number of owners it is the thing that actually answers the question at 11pm. It is a nonprofit community, free at the base tier, and it is where the technical depth of this industry congregates.

The team page is the tell. Alongside Keigher it lists practitioners rather than staff, including engineers from vendors and consultancies and Kelvin Tegelaar, the chief technology officer at Lime Networks and the person behind the widely used open-source Microsoft 365 management tooling in this channel. A community whose volunteers are the people other people quote is a different proposition from a forum.

Be clear about what it is not. There is no vetting, no non-competing rule, no cohort and no accountability. You will get an answer to a technical question faster than anywhere else on this page, and you will not get anyone holding you to a plan.

Best fiteveryone, as a supplement. At free, the only cost of being wrong is your attention.

Think twice ifyou want a curated room. It is a large open community, and your competitor down the road may well be in it.

13

GTIA member groups

The vendor-neutral association layer that used to be CompTIA's community

Community Independent Price published
Convened by
MJ Shoer, Chief Community Officer, under chief executive Dan Wensley
Type
Community
Vendor-run
No, this is a vendor-neutral industry association
Format
Member groups, regional communities and advisory councils
Price
Membership dues published at US $450 a year; the peer element is not priced separately
GTIA member groups page headed Connect with GTIA, with cards for Regional Communities, Industry Advisory Councils, the Mentorship Program and Trust Circles
gtia.org, captured 3 September 2026

This is the community arm that was CompTIA's, now operating as the Global Technology Industry Association. If you belonged to a CompTIA community, this is where it went, and the rename is recent enough that plenty of owners have not registered it yet.

The proposition is association-level rather than cohort-level: member groups organised around business-building initiatives, regional communities, advisory councils, a mentorship programme, and a security information-sharing organisation for members. Shoer, as chief community officer, is the person who convenes it, and its board draws from across the channel, mixing MSP operators with vendor and distributor executives.

What it is not is a small vetted room with a cadence and a facilitator. Their page describes collaboration, networking and industry contribution, and does not publish a meeting rhythm or a price for the peer element, so treat it as the vendor-neutral association layer that sits alongside a peer group rather than replacing one.

Best fityou want vendor-neutral industry access, standards work and regional connections.

Think twice ifyou want accountability. No cohort structure, cadence or price is published for the member groups.

14

N-able Peer Groups, N-able Business Transformation

A free, benchmark-backed room, if you already buy the platform

Benchmarking Vendor-run Free for partners
Convened by
Chris Massey, Head of Business Transformation, with Laura White, Executive Program Manager
Type
Benchmarking
Vendor-run
Yes, N-able
Format
Groups of 7 to 12 non-competing MSPs of similar size and stage; online groups meet for 90 minutes a month, onsite groups add a two-day in-person meeting each quarter
Price
Complimentary for N-able partners
N-able Business Transformation page headed Expert led. Peer informed., with a Find your program button
n-able.com, captured 8 September 2026

The peer groups sit inside N-able's Business Transformation programme, alongside two other things that cost nothing: two-day executive onsites organised by revenue stage, and an anonymous benchmark you can filter by revenue and geography. That benchmark was co-created by Robert Wilburn and Dave Wilkeson, who went on to write Profit and Growth for MSPs, and it is the reason the rooms work. Members bring numbers, and the numbers are compared against a real dataset rather than a hunch.

The format is more disciplined than most free programmes. Groups are curated so nobody competes with anybody geographically, the seat is meant for the owner or chief executive plus one optional second executive, former MSP executives facilitate, and N-able states it leaves the room when the financial discussion turns sensitive. The onsite track is pitched at medium and large MSPs; the online track runs 90 minutes a month. The next executive onsite listed when we checked was in Portugal in November 2026.

The thing to weigh is the door. You get in through your N-able growth strategist, account manager or partner success manager, which means you are in the room because you buy N-central or N-sight. That is why it is free, and it is also the limit: this is not the room that will tell you to leave the platform, so ask how they handle it when a member's honest next move is exactly that.

Best fityou already run N-able and want a benchmark-backed room with a real cadence at no cost.

Think twice ifyou are not an N-able partner, or vendor independence is your first criterion.

Ownership

Vendor-run peer groups, mapped by owner

Vendor-run appears in every entry above because it predicts more about a room than the price does. Here is the same fact from the other direction: which platform vendors and distributors run a room, who is allowed in, and what it costs.

Two things changed in 2025 and 2026 that most lists have not caught up with. Kaseya now owns both TruMethods and Technology Marketing Toolkit and folded them into one programme, MSP Success Peer, in June 2026. ConnectWise has owned both IT Nation Evolve and the Service Leadership Index since 2021. So the two most-quoted benchmarks in this industry each sit inside a platform vendor.

Vendor and distributor peer group programmes, checked against each vendor's own pages on 8 September 2026
VendorProgrammeWho can joinWhat it costsCadence and sizeOn this page
KaseyaMSP Success Peer, launched June 2026 over TruMethods Peer (TruPeer) and Technology Marketing ToolkitTwo tracks by size; TruPeer EMERGE takes shops with one to five staffEMERGE $999 to join; core TruPeer quote-only; Producers Club $1,997 a monthQuarterly strategic meetings, three in person and one virtual, with accountability calls every other month; EMERGE runs four virtual quarterliesEntries 7 and 9
ConnectWiseIT Nation Evolve, the former HTG peer groups bought in 2018, plus the Service Leadership Index groups bought in 2021Application; published bands from $750,000 to $1.5M up to $4M plusQuote-only, after a callMonthly two-hour virtual, or quarterly two-day in person with monthly callsEntry 10
N-ableBusiness Transformation peer groups, with the benchmark and the two-day executive onsitesN-able partners, through your account or partner success managerFree7 to 12 per group; 90 minutes a month online, onsite groups add two days a quarterEntry 14
Pax8Pax8 Academy Peer Groups, by role: owner, chief operating officer, security, sales and marketing, account manager, project manager, service manager, dispatcherPax8 partners; included for eligible partners through the Voyager Alliance programme$350 a month on a six-month commitment, per their chief operating officer group one-pager6 to 10 members; two hours a month remote on Microsoft Teams plus three two-day in-person meetings a year, facilitated by a Pax8 Academy facilitator with MSP experienceNot ranked, see below
MarketopiaGROW Peer GroupsAnyone; the parent sells marketing and lead generation to MSPs$1,999 a month for the top tierTwice-monthly virtual plus quarterly in person in FloridaEntry 11
Ingram MicroTrust X Alliance, which absorbed the SMB Alliance in February 2025Nomination and invitation onlyNot publishedA community of 500 plus advisors and MSPs across seven countries, events plus ongoing forumsNot ranked, invitation only
TD SYNNEXCommunitySolv peer groups, piloted in 2023TD SYNNEX partnersNot publishedPartner-led and positioned as vendor-agnostic; no cadence or group size publishedNot ranked, too little published
IT By DesignBuild IT MastermindsInvite-only, MSP founders and senior executivesNot publishedQuarterly in person plus monthly accountability calls, ten executives per boardroom; the parent sells MSP staffingNot ranked, invitation only

Checked and found nothing. We looked for a facilitated peer group you can apply to at NinjaOne, Huntress, ThreatLocker, SuperOps, HaloPSA, Sophos, Barracuda, Acronis, Syncro, Auvik, Rewst, Nerdio and ScalePad in September 2026 and found partner programmes, conferences, Slack or forum communities and advisory councils, but no room. Sherweb runs a free CyberMSP community on Microsoft Teams with monthly threat briefings, which is a community rather than a peer group. Microsoft runs none; the International Association of Microsoft Channel Partners (IAMCP) is a member association, not a Microsoft programme.

How to read a vendor-run room. The free ones are partner-retention programmes, which is not a criticism, it is the business model, and it is why the incentive runs toward stack alignment. The paid ones are closer to independent rooms in how they behave, with one exception you should ask about directly: what happens in the room when a member's honest next move is to leave the platform. Question 6 below is that question.

Sizing

Which room fits your stage

The honest answer depends on one thing: what you are short of right now.

01

Under about $1M, short of a playbook

You do not need a benchmarking room yet, because your numbers will not be stable enough to benchmark and the exercise will just make you feel bad. What you need is a library and a room that answers questions fast. An always-on community at a few hundred dollars a year is the right first purchase, and it is cheap enough that being wrong costs nothing.

02

About $1M to $3M, short of discipline

This is where accountability rooms earn their money. You know what to do and you are not doing it, because there is no forcing function and you are still in the tickets. A quarterly in-person group with a plan you present and defend is the thing that changes behaviour. It is also the most expensive tier per hour of contact, and it is worth it only if you actually do the homework.

03

Over about $3M, short of comparison

Now the numbers matter. You need to know whether your 38% gross margin is good, whether your revenue per employee is embarrassing, and what the best-run business your size does differently. This is benchmarking, and the groups that do it properly will want real financials from you before they let you in.

04

Past $10M, or thinking about selling

The room you need is other owners who have sold, and most of them are not in general peer groups any more. Look for the smaller, invitation-only rooms and expect to pay for them, and read the questions below on what to ask.

Before you pay

Questions to ask before you pay

Every group will tell you about the content. The content is not the variable. Ask these instead.

  • Who else is in the room, by revenue and by geography? You want businesses close enough to yours that the problems rhyme, and far enough away that nobody is competing for your clients. Ask whether they enforce a no-local-competitors rule, because the good ones do.
  • What is the attendance policy, and when did you last enforce it? The second half of that question is the one that matters. A policy nobody enforces is decoration.
  • What is expected of me between meetings? Groups that ask for numbers in advance produce better sessions than groups where everyone arrives cold. If the answer is "just show up", you are buying a webinar.
  • How many seats, and is the room full? Small and full is good. Large and full is a conference. Small and half empty is the worst outcome and it is common.
  • Who runs the session, and are they still operating? Someone who sold their MSP in 2015 knows a market that no longer exists. Someone still in the seat has current scar tissue. Both work, but know which you are buying.
  • If it is vendor-run, what happens when the honest answer is to leave the stack? Ask it directly and listen to the shape of the answer. A good vendor-run group will admit the limit exists.
  • What does exit look like? Annual commitment, notice period, and whether you keep access to the library. This is the question people forget and then resent.
Watch for

Red flags

  • The pitch leads with the founder's own exit multiple. One person's outcome is not a method, and a room organised around a single success story tends to be an audience rather than a peer group.
  • No revenue floor and no application. If anyone with a credit card can sit down, the room will contain people who cannot help you, and you will carry the conversation.
  • The price is only available after a call, and the call is a pitch. Not publishing a price is normal here. Refusing to give a number on the first call is a different signal.
  • Vendor-run and the agenda is the roadmap. A session that turns out to be a product briefing with peers in the room is a user group wearing a peer group's name.
  • You are asked to share your client list or pipeline detail. Benchmarking needs your financial ratios, not your accounts.
Excluded

Considered and not listed

Two well-known names are missing on purpose, and it is fairer to say why than to leave them out silently.

Pax8 Academy peer groups are real and organised by role: owner, chief operating officer, security, sales and marketing, account manager, project manager, service manager and dispatcher, plus community groups on artificial intelligence and women in technology. Their page says access is included for eligible partners through the Voyager Alliance programme, and their chief operating officer group one-pager quotes $350 a month on a six-month commitment for 6 to 10 members, two hours a month remote and three two-day in-person meetings a year. Two things kept them out of the ranking. Access requires being a Pax8 partner, so it is a distributor benefit rather than an open option, and their page names no individual who convenes the groups. If you already buy through Pax8, use them; the vendor-run table above has the facts.

The 20 is not a peer group, and treating it as one would mislead you. Tim Conkle is named as founder and chief executive on their leadership page, and the organisation operates as a consortium with an acquisition arm that has completed a substantial number of purchases. Membership can be a route toward being acquired. That may be exactly what you want, and it is a different decision from joining a room to compare numbers, so it belongs on a different page. We could not verify their own current description of the format from a page we fetched, so we are not characterising it further than that.

FAQ

Frequently asked questions

How much do MSP peer groups cost?

Seven of the fourteen groups on this page publish a price or state that they are free, and seven do not, so for those seven the honest answer is that you will need a call to find out. Of the groups on this page, The Tech Tribe publishes $49 to $79 a month for the membership that contains its accountability pods, MSPGeek is free with optional tiers at $4.99 and $19.99 a month, Marketopia publishes $1,999 a month for its top tier, Producers Club publishes $1,997 a month, ASCII includes peer groups in a membership published at $99 a month, GTIA publishes annual dues of US $450 with the peer element not priced separately, and N-able's peer groups are complimentary for its partners. The other seven publish no price on the pages we checked. As a rule, always-on communities cost tens of dollars a month, and facilitated benchmarking or accountability rooms with in-person meetings cost thousands a year plus travel.

Are vendor-run peer groups worth joining?

Often yes, with one thing held in mind. Vendor-run groups are frequently cheaper or bundled with a platform you already pay for, they tend to be better organised, and ConnectWise's IT Nation Evolve is one of the largest programmes in the category and one of very few that will take a business under $1.5M. The limit is structural: a room convened by a platform company is not the room where the honest advice is to leave that platform. Ask how they handle it, and judge the shape of the answer rather than the promise. Two ownership facts to hold in mind in 2026: Kaseya now owns both TruMethods and Technology Marketing Toolkit, and N-able's peer groups are free to its partners.

What is the difference between a peer group and a mastermind?

In practice the words are used interchangeably and the useful distinction is who does the talking. A peer group is a small room of operators at similar scale who examine each other's businesses, usually with a facilitator keeping it honest. A mastermind is more often organised around one person's method, with the members applying it. Both work. You should know which you are paying for, because a room organised around a single success story tends to become an audience.

Is my MSP too small to join a peer group?

Almost certainly not, though your options narrow. Several programmes here have published floors: MSP Fuel's lowest band starts at $30,000 in monthly recurring revenue, Provarro's chief operating officer track is aimed at $7M to $14M businesses, and MSPAlliance Inspire's membership form starts at $2M in annual revenue. Two run explicitly at the small end: ConnectWise has a track built for $750,000 to $1.5M, and TruMethods runs an Emerge tier for businesses with one to five employees. Below that, an always-on community is the right purchase, and it is cheap enough that being wrong costs almost nothing.

Can I join more than one?

Yes, and many owners do, though usually not two of the same kind. A common pattern is one paid facilitated room for accountability and benchmarking, plus one free or cheap community for fast technical answers. Two facilitated rooms at once is usually a mistake, because the value comes from the preparation you do between meetings and you only have one business to prepare about.

Do peer groups require sharing financials?

The benchmarking ones do, and that is the point of them. Encore Strategic requires every member and facilitator to sign a non-disclosure agreement and composes groups exclusively of non-competing companies. Provarro's own description is that members share real numbers and challenge each other directly. ConnectWise's Service Leadership groups are built on a shared index of financial metrics. What no legitimate group should ask for is your client list or your pipeline detail. Ratios and margins, yes. Accounts, no.

Screenshots captured from each group's live site on 3 September 2026, the N-able entry on 8 September and the MSP Advisor entry on 15 September 2026. All fourteen entries carry one.

More in this series: the MSP tech stack, best outsourced help desk for MSPs, best PSA software for MSPs, best RMM software for MSPs, best AI and automation tools for MSPs, best AI service desk agents for MSPs, best Microsoft 365 management tools for MSPs, and best BCDR and backup tools for MSPs.

Method

How this list was built

  1. Live site verification. Each entry was checked against the group's own site on 3 September 2026, with a second check on 5 September, the N-able entry checked on 8 September and the MSP Advisor entry checked on 15 September. Published facts are stated as found; the room type and the vendor-run call are our classification of what those pages say. Where a figure could not be verified, the absence is stated rather than filled in.
  2. A named person per entry. A peer group is a room, and rooms are made by the person who convenes them. Each entry either names the individual who founded or leads the room, with what they are genuinely known for, or says plainly that no individual is named. Where we could not verify a named leader from their own site, the entry says so.
  3. Vendor-run or independent, stated up front. This is the single most useful fact about any group in this category and it appears in every entry. Vendor-run rooms are often cheaper or bundled with a platform you already buy. Independent rooms charge real money and can tell you to leave that platform.
  4. What kind of room it is. Benchmarking, accountability, or always-on community. A page that compares a $999 framework program with a $24,000 EBITDA benchmarking room on the same criteria is not helping anyone choose.
  5. Price where published, absence where not. Most groups in this category do not publish a price. That is normal and it is not a criticism, but it does mean a shortlist takes phone calls, so the ones that publish get credit for it.
  6. Disqualifiers. Conferences, vendor user groups, and paid coaching with no peer room are out. Groups whose company name contains "MSP" are normally excluded from our listicles because the naming collides with our own positioning, but several of the most established peer groups in this category carry it, so here the entry is anchored on the named person who runs the room and the brand appears in the facts line.
  7. What we could not check. Nobody in this category publishes audited outcomes. Every claim about revenue growth or margin improvement on this page belongs to the group making it, and none of it is independently verified. Member counts are quoted only where the group's own page states a number.

Numbering is navigational, not hierarchical

Entry 1 is not better than entry 14. They are different rooms for different owners at different stages.