Adrijana Palatinus
Author: Adrijana Palatinus
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PPC Metrics: Understanding What Really Drives Your Ad Success
Look, we’ve all been there. You pour your heart and soul into creating killer PPC ads, but deciphering the data to see if they’re actually working? That’s a whole other story. But here’s the good news: You don’t have to be a math whiz to master PPC metrics. In fact, by understanding just a handful…
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Ecommerce SEO Case Study: Real Results from Our Strategy
At least 23.6% of e-commerce orders are directly linked to organic traffic, according to Hubspot’s The State of Marketing in 2024 report 1. Therefore, eCommerce brands with proper SEO strategies can secure a quarter of their monthly online sales and ROI (return on investment). As an SEO agency, we’ve worked with dozens of eCommerce brands…
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13 Secret SaaS SEO Tools to Outrank the Competition in 2025
Besides having an innovative product or service, the key to unlocking visibility is by leveraging search engine optimization (SEO). This is where advanced SaaS SEO tools offer a lifeline, connecting your solutions to the users who need them most. But given the changes and advancements happening all around us, marketing strategies need to keep pace.…
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SEO vs Google Ads: Which Should You Begin With?
If you’re scratching your head, wondering what’s better between SEO vs Google Ads to promote your website, you’ve landed in the right spot. Picking one of the two can be overwhelming, especially if you’re just starting and you don’t know if you should play the long game, which is more cost-effective, or book a front-row…
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Negative Keywords: Stop Getting Penalized on Google
It’s no secret that in digital marketing, every click and conversion counts. As such, the right keywords offer powerful precision, guiding you toward your desired audience. However, there’s a catch – in pay-per-click (PPC) campaigns, wandering clicks can cost you dearly. This is where “negative keywords” come into play. They enable advertisers to optimize their…
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Top 26 Facebook Statistics for 2025
There is no denying that Facebook is a huge website and social media platform, with billions of users around the world enjoying its services daily. But what are some of the site’s most interesting and eye-opening statistics? This article delves into various statistics about Facebook, providing you with illuminating insights for 2025. 26 Best Facebook…
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Best SEO Software for Mac
Key Points Introduction Having the right tools is a must if you want to succeed at SEO. For Mac users, there is a wide range of SEO software available, both as downloadable desktop applications and cloud-based solutions. Although the price range varies hugely from software to software, we have collated a list to provide options…
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What Is Organic SEO?
Key Takeaways Are you looking for a proven way to increase your website’s visibility and draw more organic traffic? Organic SEO is the answer! Organic search optimisation, or organic SEO, is a cost-effective marketing strategy that helps businesses gain visibility in organic search engine results. SEO uses organic search strategies such as content optimisation, keyword…
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How to Measure Your Website Traffic
How to find out how much traffic a website gets? What are the best ways to measure website traffic? Learn all you need to know about site traffic here.
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24 Snapchat Statistics to Know in 2024
Snapchat is an instant messaging and social media platform launched in mid-2011, originally under the name Picaboo. Since then, Snapchat has become a hugely popular platform with no signs of slowing down in 2023. But what is its market cap? What is the average age of a Snapchat user? How many times do Snapchatters open…
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Search Engine Optimisation for Restaurants and Cafes
Whether you run a restaurant, cafe, or bakery company, you will face many daily challenges relating to the running of the business. One of the biggest challenges is obtaining new customers. Many potential customers are now using the internet to locate eateries in today’s technology-centred society. Therefore, many businesses within this industry are focusing on…
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The Best SEO Apps For iPhone
Key Points What Is Search Engine Optimisation? SEO is a pack of methods designed to improve the appearance and performance of a website to rank well in search results. At some length, your website receives organic traffic when someone arrives at one of your pages after running a search query that is related to your…