Ola Bamboo, Dragons Den Winner, from $0 to $25k+ monthly on Amazon

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About Ola Bamboo

Ola Bamboo is a Canadian kitchen utensils brand. They have been selling direct-to-consumer, using Facebook ads since 2018. They also appeared on Dragons Den Canada! 

In 2019, Ola Bamboo wanted to diversify revenue streams and saw Amazon as an attractive channel. Unfortunately, they had zero presence on Amazon and were not aware of the intricacies of the Amazon algorithm. They approached members of the NUOPTIMA team in search of a trusted partner to completely set up and manage their Amazon listings, and advertising spend.

Team

Ola Bamboo Team

Responsible NUOPTIMA Team

Action Plan

Ola Bamboo was completely new to Amazon, so the NUOPTIMA team managed the process entirely for both Amazon US (.com) and Amazon Canada (.ca).

On a high level, this was:

• Account setup
• Listing products
• Launching products 
• PPC management

Account Creation

With some clients, such as Ola Bamboo, we completely manage the account setup process. This is a time consuming and delicate process, requiring an understanding of the Amazon ecosystem. Tasks include:

• Adding ASINs
• Uploading Content
• Category Approval
• Brand Registry Setup
• Virtual Bundles
• Global Marketplace Expansion

Creatives

We designed beneficial and pain point driven creatives to maximize conversion rates on Amazon. For Ola Bamboo’s 5 Piece Cutlery Set, we created seven unique creatives both on-brand and communicated direct response marketing.

Listing & Optimisation 

For above the fold on Amazon product pages, there are several contributing factors to both conversion rate and page ranking including: 

• Product title
• Bullet points
• Product description 
• Seven fully optimised gallery images
• Backend keywords

Product names are optimised to match user search requests and to highlight product features. For example, ‘Zero Waste Kit’ targets the main reason customers would purchase this product, and features such as ‘5-Piece Bamboo Cutlery Set’ help differentiate Ola Bamboo against weaker competitors. 

Moreover, all content was A+ and followed Amazon’s best practices. Our internal professional copywriters communicated level one and two benefits to potential customers.

Organic Ranking

With our launch plan Ola Bamboo was able to rank on Page 1 for ‘reusable utensils bamboo’, which during our management was a high volume keyword. There are many other related keywords that also ranked page 1 too. 

Seller Central Management

We maintained and managed Ola Bamboo’s Amazon channel throughout our engagement which includes:

• Dealing with seller support
• Opening & managing cases
• Replying to buyer messages daily
• Account & listing health monitoring
• Listing adjustments​
• FBA inventory monitoring
• Creating FBA shipment plans
• IPI score monitoring
• Buy-box monitoring
• Technical troubleshooting