Industry Insights

Pros and Cons of direct to consumer models: comparison between proprietary and marketplace approach

what is Direct To Consumer and how can businesses improve their DTC programs

Summary How can your business straddle the line between what CBD content Facebook does and doesn’t accept? There are a…

How to market on TikTok? How to use TikTok for business? Discover the top TikTok marketing strategies from NUOPTIMA’s team.

Read NUOPTIMA’s complete overview on RevOps and book a free 15-minute discovery call with our experts if you wish to…

Key Points: Why is Video Content Good for Lead Generation? YouTube is the origin of video content, and over the…

Key Points  What are the best cities worldwide to raise capital? This article alphabetically lists 18 of the best places…

Key Points  Raising Capital in 2022 For SaaS companies, raising capital is a challenging but imperative business step. Regardless of…

Key Points  When you decide that you want to close an acquisition, it is important that you structure a deal…

Key Points  What is SaaS Buyer Due Diligence? When a buyer is considering the purchase of a SaaS business, conducting…

Key Points What is Seed Fundraising and Why is it Important? Running a startup company and helping it grow involves…

Key Points How to Design Your Category What is Category Design? In simple terms, category design is a business strategy….

Key Points  When it comes to monitoring content marketing efforts, it is important to track the relevant key performance indicators…

Enjoy this blog article by NUOPTIMA on the different LinkedIn advert types and schedule a free discovery call with our…

What if the future of SaaS isn’t about starting from scratch but about strategically banding together? This intriguing question invites…

In recent years, the B2B SaaS sector has become one of the world’s most important and fastest-growing industries. SaaS (Software…

Social media is a powerful tool for app marketing, especially if you’re just starting. It can help your start-up reach…

YouTube is one of the most visited websites globally and is a household name in the world of social media….

Pinterest is a popular social media platform launched in 2010 that lets users find and share ideas and interests. But…

Instagram is a social media platform that was launched in 2010. It was then acquired by Facebook in 2012. It…

Shopify is a Canadian e-commerce platform for online stores and first launched in 2006. It is commonly regarded as one…

On Twitter, things happen quickly. A single Tweet has a four times shorter shelf life than, for example, Facebook content….

You might be aware that an online auction mechanism sets the cost of advertising on LinkedIn. But did you know…

Enjoy this list by NUOPTIMA and book a 15-minute no-obligation discovery call if you are considering scaling or would like assistance with…

Enjoy this article by NUOPTIMA and book a free discovery call if you would like to learn how we can help scale…

Startup accelerators have been fundamental to establishing thousands of startups around the globe. The best accelerator programs can give upcoming…

This article will serve as an in-depth, concise guide to those companies who have acquired Amazon FBA brands, and why…

Key Points:  With over 875 million users worldwide, LinkedIn offers a unique opportunity to tap into a massive global audience…

Key Points:  Are you finding it hard to stand out from the crowd on LinkedIn? With so many businesses using…

There is no denying that Facebook is a huge website and social media platform, with billions of users around the…

Founded in 2006, Twitter has long been a popular social media platform for users across the globe. But what do…

Snapchat is an instant messaging and social media platform launched in mid-2011, originally under the name Picaboo. Since then, Snapchat…

Key Points Advertising through social media can be hard to figure out since none of the platforms offers a direct…

Key Points What is ASO?  Competition is one factor that is prevalent across all industries. The tech sector is no…

During a conversation with the main partner of a 50-employee law firm, we discussed three main problems stopping their business…

During a conversation with the main partner of a 50-employee cybersecurity firm, we discussed three main problems stopping their business…

During a conversation with the main partner of a 50-employee SaaS company, we discussed three main problems stopping their business…

During a conversation with the main partner of a dental practice, we discussed three main problems stopping their business from…

During a conversation with the main partner of a 50-employee B2B company, we discussed three main problems stopping their business…

During a conversation with the main partner of a 40-employee car dealership, we discussed three main problems stopping their business…

During a conversation with the main partner of a 30-employee plumbing company, we discussed three main problems stopping their business…

During a conversation with the main partner of a 50-employee B2B company, we discussed three main problems stopping their business…

During a conversation with the main partner of a 50-employee franchisor, we discussed three main problems stopping their business from…

During a conversation with the main partner of a 30-employee doctor surgery, we discussed three main problems stopping their practice…

During a conversation with the main partner of a 50-employee hotel, we discussed three main problems stopping their business from…

During a conversation with the main partner of a 50-employee healthcare establishment, we discussed three main problems stopping their business…

PPC for Banks: Win Quality Customers Profitably (+ Free Calculator) Meta description: Discover the ultimate PPC strategy to attract more…

In the rapidly evolving world of Business-to-Business (B2B) Software as a Service (SaaS), metrics are the compass that guides decision-making,…

Backlinks are an essential component of search engine optimization (SEO) for B2B SaaS companies. They play a crucial role in…

According to Vainu’s in-depth research, there will be approximately 72,000 SaaS companies in 2024. So, every company has an average…

In the fast-paced world of B2B SaaS, conversion rates are the heartbeat of success. But what if you could not…

In the bustling world of B2B SaaS, where innovation meets relentless competition, one factor stands out as a make-or-break element…

Introduction B2B SaaS (Software as a Service) has transformed how companies operate, offering a shift from traditional software purchasing to…

In today’s fast-paced digital landscape, mastering the art of B2B SaaS sales strategy is nothing short of essential. Imagine you’ve…

In today’s dynamic technological environment, understanding the journey of potential clients is paramount. This understanding is not just beneficial for…

For B2B Software as a Service (SaaS) companies, the significance of a meticulously defined marketing budget cannot be overstated. Such…

A well-crafted B2B SaaS content strategy is crucial for any software company serious about scaling its operations. With the increasing…

Today, first impressions are formed not with a handshake but with user experience. Imagine this: a new user signs up…

Introduction For B2B SaaS (software as a service), customer retention is the key to long-term success. Getting an in-depth understanding…

Introduction The pitch deck is a vital tool in the competitive landscape of B2B SaaS (software as a service). It’s…

B2B SaaS analytics refers to collecting and interpreting data to make informed decisions in the context of business-to-business (B2B) software-as-a-service…

The B2B SaaS sales process is a crucial aspect of the software-as-a-service (SaaS) industry. It involves selling software solutions to…

Introduction The market is continually shifting for B2B SaaS (software as a service), with companies competing for a significant share…

Hello there, SaaS enthusiast! Have you ever wondered how some software companies effortlessly convert free trial users into loyal customers?…

In the fast-paced realm of B2B SaaS, you’re not just selling a service; you’re solving problems and filling gaps in…

Did you know that the average cost-per-acquisition (CAC) for B2B SaaS businesses is $942? [1] Seems like an awful lot,…

In the digital age, the way businesses operate and interact with their customers has undergone a significant transformation. The subscription-based…

Introduction In the current digital era, SaaS (software-as-a-service) has become a pivotal component in the business world. Its significance is…

Introduction In the dynamic world of B2B SaaS (software as a service), sticking to traditional marketing methods won’t cut it….

In the rapidly evolving landscape of B2B SaaS, staying updated and connected is not just an advantage – it’s a…

Introduction B2B SaaS companies need to understand some key financial metrics to help with cost amortization. One such metric that…

Imagine this: You’ve developed a top-tier software solution packed with features that could revolutionize how businesses operate. But here’s the…

Introduction The significance of SaaS (Software as a Service) marketing tools in the business world is more pronounced than ever….

We are all familiar with the affiliate marketing industry, especially in the fitness and ecommerce industry.  DIGIDAY surveyed more than…

According to SaaS Capital’s 2023 survey, businesses spend an average of 10% of their annual revenue on marketing activities. Almost…

Introduction Landing pages are a cornerstone in SaaS (software as a service) marketing. They serve as the critical juncture where…

Introduction As the online software market is projected to reach over $232 billion by 2024 [1], the role of SaaS…

The Software as a Service (SaaS) industry has seen a meteoric rise in both adoption and market value in recent…

Key Points How Can an SEO Agency Help Your Business? The aim of an SEO (Search Engine Optimisation) company is…

Introduction In today’s fast-paced technological era, digital marketing has become a cornerstone for the success of Software as a Service…

The SaaS industry has grown by around 500% over the past seven years [1]. But how do you get a…